JOICO Color Balance Purple Shampoo is expertly formulated to maintain cool blonde and silvery gray hair by neutralizing unwanted yellow and brassy tones. Its tone-correcting pigments bond to hair fibers for lasting color correction through multiple washes. Enhanced with a Multi-Spectrum Defense Complex, it shields hair color from fading, while the Bio-Advanced Peptide Complex continually repairs and protects for stronger, healthier hair. This shampoo also enhances shine and controls frizz, ensuring your color stays vibrant and your hair looks its best.
